O’HANDS

Maximizing Promotion and Sales through Craft Industry Marketing Support

The Gwangju Craft Marketing and Sales Support Program aims to expand sales within the craft sector and strengthen the K-Craft brand identity by supporting local workshops in exhibition participation and exploring overseas markets. Through these initiatives, the program contributes to the growth of related industries and the promotion of Gwangju’s exceptional craftsmanship on a global scale.

Program Overview

Program Title 2025 Gwangju Craft Marketing and Sales Support Program

Program Period 2025.01 ~ 2025.12 (12 months)

Organization and Supervision Gwangju Metropolitan City / Gwangju Institute of Design Promotion

Eligibility

  • 1 International Joint Pavilion Participation and Operation Support

    - Recruitment Scale: Approximately 5 workshops

    - Eligible Applicants: Craft businesses based in Gwangju Metropolitan City that can participate in overseas exhibitions

    - Support: Booth rental, product shipping, partial airfare, and interpretation services

  • 2 Domestic Exhibition Participation Support

    - Recruitment Scale: Approximately 10 businesses

    - Support: Booth rental and necessary equipment

Key Focus Areas

  • 1 Operation of domestic and international joint pavilions
  • 2 Development of new market channels

Program Details

  • 1 Participation and Operation of International Joint Pavilion : Support for participation in the main pavilion of Maison & Objet Paris.
  • 2 Support for Participation in Domestic Exhibitions : Assistance for participation in domestic craft fairs such as the Craft Trend Fair.
  • 3 Mini Signage Production Support : Design and production support for mini signage based on BI/CI branding.

O’HANDS

Program Direction

Actively supporting overseas market expansion for outstanding local workshops.

By promoting excellent regional craft products (including O’Hands) and assisting in developing international sales channels,
the program provides ongoing export opportunities and contributes to the advancement of Korea’s craft industry.

O’HANDS

Program Direction

Operating a joint exhibition hall to promote local crafts and support outcomes

Providing opportunities to promote products supported by the support program and stay up-to-date on the latest trends

O’HANDS

Program Direction

Activating customized marketing support for diverse needs

By directly supporting domestic and international exhibitions,
workshops can develop their own sales channels and strengthen their self-reliance.

O’HANDS

Program Direction

Diversify and actively promote on-site market events

Create opportunities to sell crafts and test consumer reactions by linking with high-traffic locations and distributors

01 - 04

Support Programs

Program Title Scale of Support
International Joint Pavilion Participation Support 5 workshops
Domestic Exhibition Participation Support Approximately 8 workshops

Expected Outcomes

  • 1 Support continuous market expansion and maximize sales of local workshops through domestic and international marketing initiatives
  • 2 Promote and revitalize the regional craft and cultural industry through participation in domestic and international exhibitions

Related Images

  • Participation in Maison & Objet Paris

  • Support for Domestic Exhibition Participation

  • Operation of International Joint Pavilion

Contact Department

Business Division, Cultural Convergence Team (T. 062-611-5035 · E. nana@gdc.or.kr)